Instagram, one of the most popular photography mobile applications, with over 150 million users, is now offering a new option to their app called Instagram Direct. Taking photos with Instagram Direct is similar to Instagram, in fact, it’s built into the same program. However instead of sharing every photo with every person that follows you, you have a choice if you want to share certain photos with a single person or a group of people.
After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds.
How can you use this to benefit your business?
Send your most active followers exclusive content.
In the past you’ve probably sent emails (or snail mail!) to your most loyal customers offering them coupons or loyalty rewards, right? Now you can connect directly with your most active and loyal customers in a live conversation and offer them promotions in real time. Using Instagram Direct is less likely to get lost or forgotten in someones inbox like so many emails. It’s a fresh, new way to visually communicate with your customers.
You have already established a follower base and now you should put that captive audience to good use! Get their opinion! Instagram Direct makes it easy (and FREE!) to conduct opinion polls. You can send out direct messages to targeted groups of followers to get their take on your products because you know they are already interested in what you have to offer. It’s a win-win because you are also building your relationships with your consumers with each interaction.
Sometimes it is just easier to show someone what you are talking about rather than tell them. Instagram Direct makes it easy for businesses to connect across town or across the country and collaborate on projects. Maybe you see some textiles that have the perfect color you are trying to match. Whatever it is, if it’s an image you need to share with a person or a group, Instagram Direct makes it easy to do.
What do you think? Will you implement any of these ideas into your Social Marketing plan? What other ways can Instagram Direct benefit your business?