Does KPOP Have a Future in Mainstream America?

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Psy, Gangnam Style

Psy, Gangnam Style

With over 1.3 million views and counting PSY’s Gangnam Style doesn’t seem to be going out of style, yet if asked, many American’s would probably tell you that they’ve heard enough – especially after that disastrous Pistachio commercial. The last thing I want is for Psy to overstay his U.S. welcome just as he has gotten his foot in the door. Psy’s charm and ability to cross the cultural divide through catchy hooks and sweet dance moves is just what is needed to bring more KPOP to mainstream America.

Just as Psy is planning on making his next move with his new manager, Scooter Braun, another KPOP group has been making waves on the American front: Girls Generation (aka: SNSD) with their hit song, I Got a Boy.

Unfortunately, I don’t think this song is going to be a crossover hit like Gangnam Style. Yes, it’s fun. Yes, the video is eye catching. Yes, the vocals are fierce and the girls give you everything from pop to rap to R&B. But, it’s a little too slick, it’s a little too polished, it’s a little too manufactured. America is taking baby steps here and there isn’t anything for the average American to latch on to. I mean, you have to keep in mind that most people initially fell in love with Gangnam Style for the horse dance. The choreography in I Got a Boy is extremely difficult and intricate. Not something that most people watching the video can catch on to.

However, there are a plethora of tasty fashions going on in that video. It is a veritable feast of KPOP styling and I personally love every second of it. My favorite new trend in KPOP fashion is the “swear hat”. I find it hysterical. Maybe because it is written in English and is so offensive here in America? I’m not really sure. Maybe they’re getting back at us for all the poorly done Asian inspired tattoos? Either way – hysterical.

Girls Generation, Sunny

Girls Generation, Sunny

A group that I think has excellent potential of actually making a break into the American mainstream is MFBTY (My Fans Better Than Yours). Silly name, but don’t question their music. The project group, made up of husband and wife duo Tiger JK and Yoon Mirae and Korean rapper, Bizzy haven’t been together long, but what they have produced has been solid and ready rock the charts. Although all three artists have solo projects on the horizon one can hope that there is a long future for MFBTY and many more hits out there. MFBTY has a unique and fun style that is catchy with just the right mix of English and Korean to cross that great cultural divide without needing a kitschy dance to entertain the masses.

Now, for your viewing pleasure, I give you Sweet Dreams. You’re Welcome.


photo credit: jaredpolin via photopin cc

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