Not Just For Wizards and Witches Anymore


Harry Potter’s moving photographs are no longer just for fans of the movie series to enjoy. Two artists, Jamie Beck and Ron Berg, have developed an eye-catching twist on the traditional photograph. Beck and Burg have been creating a buzz this year in the visual arts community with their “cinemagraph” style. The style combines photographs with video to release the image from time.

NYC Photographer Jamie Beck

Jamie Beck recently told The Atlantic magazine: ‘There’s something magical about a still photograph – a captured moment in time – that can simultaneously exist outside the fraction of a second the shutter captures.

‘There’s movement in everything and by capturing that plus the great things about a still photograph you get to experience what a video has to offer without the time commitment a video requires.’

Although the animated .gif has been around since the invention of the home computer, Beck and Berg have started using them in a novel and artistic way. The results of this new technique are visually stunning and technically complicated. It can take an entire day to shoot the photo and edit it with the video to create one cinemagraph. The key is to always start with a photograph that will stand could stand alone and then loop the frames with no apparent joining and animate just parts of the image without leaving any digital artifacts. It is a long way from the original animated .gif and the results are eerily captivating.

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