In case you haven’t heard, Pinterest is the latest site to create a buzz on the Internet, especially with women. With 73 million unique visitors, Pinterest is quickly becoming the newest social media website to take the country by storm. Over 80% of the visitors and 10 million registered users are female. According to the Pinterest website, their goals are, “to connect everyone in the world through the ‘things’ they find interesting.” The photo-based virtual pinboard allows users to collect and share everything from recipes and craft ideas to home decor designs and fashion pieces. First launched in 2010, the site has experienced incredible growth.
Julie Martin, a hair stylist in Overland Park, KS checks in daily to Pinterest to help her plan her wedding next summer. “I just love looking at all the ideas everyone has to share,” Martin explains, “it’s really helped me focus my ideas for my wedding and share them with my wedding party.” Ms. Martin also uses it to find inspiration for more creative and trend-setting hairstyles and color. “I have an entire pinboard dedicated just to hair color. Pinterest has become a great way for me to reenergize my creativity,” said Martin.