One of the most important and least expensive aspects of marketing today is Social Media. Many businesses are focusing their efforts on Social Media, but are they taking advantage of everything the Internet has to offer? Here are some easy tips to creating a diversified approach to Social Media Marketing.
1. GET EMAIL SUBSCRIBERS RIGHT BEFORE PEOPLE LEAVE YOUR WEBSITE
OptInMonster is a unique service that allows people to visit your site uninterrupted and just before leaving; a pop-up box asks them if they’d like to subscribe. Who wouldn’t love more email subscribers?
2. BECOME FAMILIAR WITH YOUR DOMAIN AUTHORITY
Your domain authority number is a number between 0-100. The higher the number the easier it is to rank on Google for content around your niche. Open Site Explorer will show you what the domain authority for any website. It’s important to know your domain authority and also your competitor’s domain authority. To increase your domain authority you need to build up links from other sites that have a higher domain authority than you.
3. WEEKLY REPORTS VIA GOOGLE ANALYTICS
Everyone knows Google analytics is where it’s at, but taking the time go get that data isn’t something we always do. If you really want to see what’s going on, where you need improvement, and where you need to focus your efforts, set up a weekly report that will be delivered to you via PDF.
4. BUILD A FOLLOWING ON TWITTER
One of the best ways to build a following on Twitter is to follow others. ManageFlitter helps you follow the people that are relevant to your business or interests or are most likely to follow you back.
5. ANALYTICS FOR TWITTER AND INSTAGRAM
You thought you were done analyzing data with Google Analytics, right? Nope! Using Twtrland you can search based on skill, name or location and then select the relevant profile. After that you can set up analytics based on those searches. You can also search based on skill and location and the results are ordered based on influence. There is also a monitoring solution where you can monitor keywords.